Digital Marketing Strategy – A Core Business Initiative Demonstrating Leadership
Digital marketing strategy is a long term effort that helps businesses to build reputation, demonstrate capabilities and showcase credibility through opinion and thought leadership. The rapidly changing technology and a marked transformation in the market have made market strategy important than ever before. However, the economic pressure on firms to maintain low investments and maximum profitability has resulted in the negligence of developing digital marketing strategy. These strategies are viewed less important than short-term business development methods.
But, many professional firms have achieved new heights in the long run with effective strategies. Though, these strategies are only viewed as marginalized or reduced tactical interpretation of communication, they can significantly embark with other company’s strategies.