Social media is not just about searching the new clients, but it is also about retaining them. The social media marketers must be aware of how to embrace the business with such intelligent podcast, thereby avoiding the risks that could ruin your online presence. However, whether or not your marketers are cautious, they can make mistakes due to some common misconceptions about social media. And, these false impressions can lead your business to nowhere. No matter how big your company is if you failed on social media, your brand image can be ruined.
Five Misconceptions about Social Media
Many Australian users spend 20 hours+ per month online and so, in order to grab such large amount of opportunities (customers), the common myths about social media should be avoided.
Also, this does not imply that only the popular sites like Facebook and Twitter can give your business large customer base. Even, popular sites may not work with the nature of your business. MySpace with 290,000 users and LinkedIn with 2,900,000 users are equally rocking the Australian market. You need to make a note of social media sites you are interested in, and align them with your business nature. Find the right combination and start promoting.
You never know, the fans or followers may link your content to their friends on social media. Hence, no matter whether or not your fan or followers can convert into customers, you always have opportunity to convert their friends. You are here to do networking and not just pure sales!
You must avoid post and Tweets that entail robotic language and technology jargons. This may not be understandable to audience and may degrade your business image. Make your business human and speak to your audience on the personal level.
There is no such rule for whom to choose and not. Social media is nothing to do with age. You just need to hire one, who is enthusiastic and passionate about social media, and well-versed with all social media networking sites.
In this case, all you need to do is address the issues on your fan page. If someone makes complain about your product or service, invite them to discuss the issue privately. This is how you can control the damage and can bring that person out of the public sphere.
Taking these misconceptions along is ultimately going to ruin your business. The only way you can save and enhance your online presence is by avoiding the social media delusions. Hence, whenever you hire any social media manager for maintaining your online image, make sure that he/she avoids the implementation of social tools and technology followed by such myths.